Welcome to my world

Hi, I’m Abdullah Hashmi
a Marketing Expert an Industrial Leader a Strategist

A highly skilled and accomplished Marketing & Communications Leader with over 7 years of experience in driving brand growth and executing high-impact marketing campaigns across diverse platforms. Abdullah has managed an extensive marketing portfolio valued at PKR 4 billion and successfully led 19 major marketing campaigns, demonstrating expertise in strategic planning, media management, and brand positioning. Recognized for leading marketing teams, executing 360-degree campaigns (ATL & BTL), and significantly contributing to business performance and brand development.

My Professional Journey

Over the years, I’ve had the privilege of leading Integrated Marketing Communication (IMC) campaigns for some of the most prominent names in the real estate sector — including Al-Jalil Garden, Al-Noor Orchard, Al-Baari Residencia, Lahore Entertainment City, Marina Sports City, and West Marina. From launching Al-Jalil Developers’ flagship offices in the UK and DHA Raya to spearheading high-impact campaigns, my portfolio reflects a deep understanding of market dynamics and strategic storytelling. My expertise spans the full spectrum of IMC — from comprehensive campaign planning and outdoor media strategy to media buying, TVC content creation, digital marketing, social media management, performance marketing, and brand building. Each project showcased here is a testament to results-driven creativity and collaborative execution.

Al-Jalil Garden - Real Estate Project, Lahore

• Complete IMC- 3 Pakistan-wide TVC Campaigns

• 3 OOH Lahore-wide Campaigns

• 22 Million Budget

• 5 Digital/Social Media Creative & Performance Campaigns

• 20,000/- Quality Leads

Al Jalil Garden Campaigns

Al-Jalil Garden - Real Estate Project, Lahore

• Complete IMC- 3 Pakistan-wide TVC Campaigns

• 3 OOH Lahore-wide Campaigns

• 22 Million Budget

• 5 Digital/Social Media Creative & Performance Campaigns

• 20,000/- Quality Leads

Al Jalil Garden Campaigns

Al-Jalil Garden - Real Estate Project, Lahore

• Complete IMC- 3 Pakistan-wide TVC Campaigns

• 3 OOH Lahore-wide Campaigns

• 22 Million Budget

• 5 Digital/Social Media Creative & Performance Campaigns

• 20,000/- Quality Leads

Al Jalil Garden Campaigns

7+ Years of Experience

My Resume

A highly skilled and accomplished Marketing & Communications Leader with over 7 years of experience in driving brand growth and executing high-impact marketing campaigns across diverse platforms. Abdullah has managed an extensive marketing portfolio valued at PKR 4 billion and successfully led 19 major marketing campaigns, demonstrating expertise in strategic planning, media management, and brand positioning. Recognized for leading marketing teams, executing 360-degree campaigns (ATL & BTL), and significantly contributing to business performance and brand development.

1998 - 2010

Education Quality

Digital Marketing Strategy – Course

Harvard Business School (2024)

Efective Marketing on Social Media – Course

Lahore University of Management Sciences (2020)

Masters in Business Administration (Marketing)

University of Central Punjab, Lahore (2015 - 2017)

3.67/4

B.Com (Hons.) - Marketing

Hailey College, Punjab University (2010-2014)

3.00/4

2020 - Present

Job Experience

GM Marketing

Al-Jalil Developers (June 2024 - Present)

Pakistan

Head of Marketing & Communications

Al-Jalil Developers (Jan 2023 - June 2024)

Pakistan

Sr. Manager Marketing

Al-Jalil Developers (Jan 2022 - Jan 2023)

Pakistan

Manager Marketing

Al-Jalil Developers (Jan 2021 - Jan 2022)

Pakistan

Asst. Manager Marketing

Al-Jalil Developers (Feb 2020 - Jan 2021)

Pakistan

2017 - 2020

Job Experience

Brand & Marketing - Senior Executive

Rafi Group (May 2019 - Feb 2020)

Pakistan

Sales Officer - Corporate Sector

Zultec Group (Mar 2015 - May 2019)

Pakistan

2007 - 2010